Issued in a limited edition of 200, the Tambour Twenty chronograph reprises the design of the first Tambour, which marked the industry with its thick, round case design. The campaign will break across Louis Vuitton social media channels and on on Thursday, followed by print insertions starting Sept. “The reason it works is thanks to the genuine connection between Bradley and Damien, and all the talent that flows from that.” We wanted something deeper than that,” said Arnault, comparing the storyline to Vuitton’s progress to young adulthood in watchmaking. “We always wanted a campaign that wasn’t just Bradley Cooper’s face set against the New York skyline.

Chazelle, whose film credits include La La Land and Whiplash, worked on a storyline about the passage from boyhood to manhood, which contrasts images of a young boy playing in nature with footage of Cooper walking around New York City. The “Journey Beyond Time” campaign also marks the first time the watchmaking division has worked with a high-profile director. “He’s an exceptionally talented and versatile actor, and in that sense, you can draw a parallel with the Tambour watch, which has also revealed a variety of facets since its launch in 2002, both traditional but also extremely contemporary,” Arnault said.īradley Cooper in Louis Vuitton’s new Tambour watch campaign. “It was the perfect way to mark this 20th anniversary, which is an extremely important moment for us, by showing the house is very serious in the field of watchmaking and wants to make a strong commitment to the category.”Ĭooper is garnering buzz ahead of the release on Netflix next year of his second directorial effort, Maestro, about the marriage of composer and conductor Leonard Bernstein and actress Felicia Montealegre. “The choice of Bradley Cooper is a match made in heaven,” Jean Arnault told WWD. The youngest son of LVMH chairman and chief executive officer Bernard Arnault, he joined his four siblings at the family-controlled luxury goods giant. 'Succession': Why Kendall Is Wearing a Flashy Richard Mille Watch and Cousin Greg Rocks a Rolex 'Pepsi' GMT

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